2023's Eye Makeup Trends You Can't Miss
After a year of clean, understated makeup looks in 2022, beauty experts are predicting a return to more glamorous styles in 2023. While minimal makeup will still have its place for everyday wear, the trend for dressing up is set to dominate this year.
Maximalism is the key word for eye makeup trends in 2023, with bold and bright colors, voluminous lashes, and grunge-inspired shadows taking center stage. This return to bolder makeup is likely fueled by the ongoing fascination with '80s, '90s, and early 2000s fashion and beauty trends, which saw pastel eyeshadows and brown lip liners taking center stage.
If you're ready to step outside of your makeup comfort zone, 2023 is the year to do it. And to help you get started, we've compiled a list of the hottest eye makeup looks for the year ahead. From viral eye makeup trends that started gaining momentum in 2022 to nostalgic styles from the past that are making a comeback, there's something here for every makeup lover to try.
1.DOE EYE TREND
If you were active on the internet in 2022, you likely saw or tried out the fox/siren eye trend, which aimed to create a more elongated, almond-shaped eye look. But now, a new trend is emerging that focuses on achieving the opposite effect: doe eyes. The goal is to make your eyes look round, wide, and innocent rather than sultry and sleek.
To achieve the doe-eyed look, all you need is some black and white eyeliner (white for the waterline to make your eyes stand out), big false lashes, and a few coats of mascara.
It's important to remember that makeup trends come and go quickly, often with the help of platforms like TikTok. Don't worry too much about conforming to a specific eye shape or trend. Just experiment with makeup and have fun creating different looks that make you feel confident and beautiful in your own skin.
Although it's crucial to prioritize getting sufficient sleep for your brain and skin health, the trend for tired eyes is still in vogue.
If you're struggling to get enough rest, don't worry about using eye creams and concealers. Dark circles are now considered fashionable. To achieve this look, use a neutral eyeshadow to buff the outer third and crease of your eyelid and apply black eyeliner to create a straight wing and fill in your lower lash line. This technique pulls down your eyes, giving you a heavier top lid and the sought-after sleepy appearance (think Billie Eilish and Emma Chamberlain).
Adding a bit of eyeshadow underneath your eyes can also enhance the effect. For a smudged, smoky look, blend out your eyeliner.
3. UPSIDE-DOWN EYESHADOW
The trend of putting makeup on the lower lash line is nothing new, but have you tried wearing it upside down? That's right, the latest trend involves applying eyeshadow beneath the eyes instead of on the top lid. It's a playful way to incorporate a pop of color into your look without going overboard on the makeup, and we're totally here for it.
To achieve the look, start by applying loose powder under your eyes to catch any fallout, which you can brush away later. While you can still wear eyeliner and mascara on the upper lids, keep the eyeshadow only on the lower lash line, using a thin brush to line from the inner corner to the outer corner.
To ensure your look stays sharp, mix your eyeshadow with a little bit of water or a product like Inglot's Duraline to create a more intense and long-lasting color.
4. COQUETTE MAKEUP
The coquette makeup trend has taken the internet by storm, drawing inspiration from early 2010s ‘Tumblrcore’, Barbiecore, Lana Del Rey’s music, and the revival of hyperfemininity. This aesthetic encourages women to embrace their femininity and reject the notion that it's a sign of weakness or fragility, which it certainly is not.
The coquette look celebrates all things pink, lacy, and girly, which many women have been conditioned to disdain. It's a trend worth trying out in your wardrobe and makeup routine.
To incorporate this look into your eye makeup, use a super sharp gel liner and apply wispy, flirty lashes. Concentrate your eyeshadow and mascara towards the center of the eye rather than the outer corner, which will help to widen your eyes instead of elongating them.
5. GLAM GRUNGE
The early 2010s gave birth to the famous smudged emo/grunge eyeliner with black eyeshadow all the way up to the eyelid creases, which has now made a comeback under different names. This trend is all about messy, matte, and full coverage looks, in contrast to the glossy, polished looks of last year.
For the eyes, darker eyeshadows, a lot of dark eyeliner, and plenty of mascara are used to make the lashes stand out against such bold looks. To glam up the look, you can use products with glitter or add a dark lip.
